UNIVERSIFY INKS EXCLUSIVE REPRESENTATION AGREEMENT FOR JENNIFER LOPEZ® AND MARC ANTHONY® BRANDS INTERNATIONALLY
NEW YORK, NY , April 15th, 2013
Universify, LLC today announced that it has closed an exclusive agreement to represent superstar brands JENNIFER LOPEZ® and MARC ANTHONY® with respect to global retail development and the international licensing and distribution of products bearing their names. Universify was granted the rights to represent the stars’ fashion and accessory products through MESH LLC, which holds the exclusive rights to license the brands for products around the world.
Jennifer Lopez or JLO, who was voted the most powerful celebrity in the world by People magazine in 2012, is not only a Grammy-winning singer, but a movie star and red carpet fashion icon whose beauty and style are admired across the globe. Both stars have proven to be successful brand names in the United States through an exclusive license with the Kohl’s retail chain in all 834 of its doors, but MESH envisions a huge opportunity for the rest of the world.
Sam Wilson, President of Universify stated “We are thrilled to be working with MESH and Li & Fung USA on the JLO and MARC ANTHONY brands. These iconic celebrities have global appeal, and our team is excited to be a part of strategic retail expansion in support of their lifestyle brand development around the world.”
Universify is a brand strategy consulting firm that specializes in international development for their select clients. Diversify your income. Amplify your brand. Quantify the difference.